Marketing Plan Development for Creatives:

• Marketing Plan Development
• Resources for Creatives
• Job Club for Creatives

1. Begin by committing to a purpose/goal (measurable outcome) of your marketing plan. Identify when you intend to reach this goal (up to six months)
   
   
2. The second step describes the services you provide, articulating key strengths/features.
   A. Describe the services that you offer clearly without
   --- worrying about the wording.
   B. Describe three key strengths/features of your
   ---service. (“Live into them” for a week)
   C. Write and use your basic message (elevator
   --- speech) drawing from A and B.
   
   
3. The third step identifies your target market or market segments for the purpose of this plan (examples: restaurants, ad agencies, individuals generally earning over $50K, mid-size non-profits and leaders of progressive businesses).
   
4. The fourth step is the promotional plan. It has several parts and identifies the promotional tools that you will use.  These include, but are not limited to:
   A. Print Collateral (cards, brochures, letterhead, resume/bio)
   B. Web Site
   C.  Networking (the purpose of networking is to make
   --- contact with referral sources and/or potential
   --- clients in your target market)
   ------ a) Identify two or three strengths in your
   ---------- interpersonal style that shape your approach to networking?
   ------ b) What role(s) do the following play in your networking strategy?
   ---------- -Professional associations
   ---------- -Volunteer work
   ---------- -Regular e-mail contact
   ---------- -Phone calls to past and prospective clients
   ---------- -Lunch or coffee with referral sources
   D. Writing articles and/or speaking to groups
   E. Paid advertisements